Date: Thu, 18 Dec 1997 06:31:42 GMT Server: Stronghold/2.0.1 Apache/1.2.0 Connection: close Content-Type: text/html BIG ROCK BREWERY: A MARKETING GLANCE

Beer Button
Brewery Button
People Button
History Button
Availabilty Button
New Button
Store Button
Report Button
Contest Button

Big Rock Logo
Home | Beers | Brewery | People | History | Availability | New | Store | Annual Report | Contest

 

A MARKETING GLANCE

Fiscal 1997 saw Big Rock's marketing focus encompass a wide range of new and creative philanthropic ventures, strategic partnerships and, as always, unconventional promotional campaigns.

Our new state-of-the-art facility, complete with a restaurant, conference facilities and tours has allowed us to share the Big Rock experience with locals and travelers alike. This new facility serves as a powerful tool in telling our unique story and also demonstrates our commitment to producing world-class beer. The installation of a Krones can filler made Big Rock one of the first craft breweries to introduce premium unpasteurized beer in a can. The introduction of cans has gained us entry into new markets and increased our customer base.

Since its inception, Big Rock has excelled in gaining loyalty with its consumers through hands-on approaches to marketing and community involvement. Big Rock made contributions to community partners such as the Calgary Zoo, the Edmonton Folk Festival, the Alberta Dragon Boat Races, the Women's Emergency Centre, the Ride for Sight, as well as many cultural events in the provinces of Saskatchewan, British Columbia, Manitoba and Ontario.

Our partnerships with Ducks Unlimited and Calgary's bid for Expo 2005 have received international recognition. Joint fundraising ventures between industry and non-profit organizations have become increasingly important in the last decade and will continue to expand in the years to come. Our emphasis on community support is an integral part of what has made and continues to make Big Rock a reputable and growing company.

At Big Rock we have set ourselves apart by ensuring consumers receive the highest quality product and superior service while fostering loyalty and passion through exciting and value-added marketing practices. This strategy has proven to be a formula for success in our home market of Alberta. As we introduced our family of ales to new frontiers, adapting this strategy has brought countless opportunities and challenges our way .

The Ontario market has proven to be a prime example of how many of our unconventional marketing approaches promote product interest and loyalty. In early 1997, Big Rock held its first annual Big Rock Commercial Contest in Ontario.

A considerable number of entries were received and tickets to the charity fund-raising awards were sold-out. The introduction of this event successfully distinguished Big Rock from all other breweries in this market.

We have the utmost confidence that our innovative marketing team will continue to increase Big Rock's presence in new and existing markets, inspired to promote and market the best beer in the world.

 

This Annual Report
Financial Highlights | Report to Shareholders
Management Discussion and Analysis | Auditors' Report
Financial Statements and Notes | Corporate Information


Big Rock Brewery
5555 76th Ave S.E., Calgary, Alberta, Canada, Phone: 403-720-3239, Fax: 403-236-7523
ale@bigrockbeer.com

Real Beer Page

Big Rock Brewery Home