Date: Fri, 19 Dec 1997 17:46:24 GMT Server: Stronghold/1.3.2 Ben-SSL/1.3 Apache/1.1.1 Content-type: text/html Content-length: 4352 Last-modified: Wed, 19 Nov 1997 03:20:44 GMT Piccadilly Cafeterias - Letter to Our Shareholders  
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Piccadilly - Now In Your Grocer's Refrigerated Section 

Piccadilly Cafeterias Sells Chilled and Frozen Foods Under Piccadilly Label 
BATON ROUGE, La, November 17, 1997 -- Capitalizing on Piccadilly Express' successful debut into the grocery arena, Piccadilly Cafeterias is expanding its product offerings to include chilled and frozen foods. The Baton Rouge, Louisiana-based restaurant chain is now selling some of its popular selections in the refrigerated sections of several Associated Grocers-member stores.

This latest venture is being test marketed inside grocery stores in Baton Rouge, Natchez, Mississippi, and Vidor, Texas, where Piccadilly Express already has a presence. The refrigerated and frozen products are being sold under the Piccadilly name. "Currently, we offer frozen crawfish ettouffee and refrigerated whole roasted chicken, baked beans, potato salad and cole slaw," said Warriner Siddle, Executive Vice President and Director of Development. "We hope to expand the product line based on how well our initial selections perform."

If sales are an indication, Piccadilly will probably offer more food products soon. "Sales have been really brisk. Our products are moving far quicker than I originally expected." Siddle said.

Adding refrigerated products to Piccadilly Cafeterias' own menu of services is another way the company is catering to the Home Meal Replacement market. "Consumers today want quality food that is ready to eat, which is the foundation for Piccadilly Cafeterias, particularly Piccadilly Express," said Brian Von Gruben, Executive Vice President and Director of Administrative Services. "Now we're providing consumers with another convenient meal solution - fresh cooked meals that are ready to eat or that can be consumed later."

Piccadilly Cafeterias will offer the frozen and refrigerated products in other grocery stores as they continue to open more Express units in Associated Grocers supermarkets.

For Further Information Contact: 

Brian Von Gruben
Executive Vice President/Director of Administrative Services
504.293.9440
Piccadilly Cafeterias owns and operates 130 cafeterias in 15 states and seven Ralph & Kacoo’s seafood restaurants in four states. All units are company-owned.
Piccadilly Cafeterias, Inc. is publicly traded on the New York Stock Exchange under the symbol PIC. For more information about the company, visit Piccadilly Cafeterias' website at:  www.Piccadilly.Com
Piccadilly Cafeterias, Inc. 
3232 Sherwood Forest Blvd, • General Offices P.O. Box 2467 
Baton Rouge Louisiana 70821 
(504) 293-9440 
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