Date: Thu, 18 Dec 1997 01:18:07 GMT Server: Apache/1.2.4 Last-Modified: Tue, 12 Nov 1996 17:38:07 GMT ETag: "70b6-bbb-3288b5ff" Content-Length: 3003 Accept-Ranges: bytes Connection: close Content-Type: text/html F-H Multimedia | Interactive Media
Interactive Media > Capabilities
Fleishman-Hillard's interactive communications enhance client messages by providing immediate access to multi-layered information. Effective interactivity secures audience attention and ensures a high degree of message retention.

Interactive Capabilities
Today, expedient access to information often defines the quality of the information itself. As communication shifts into a fluid, technological paradigm, mass marketing becomes a less effective means of corporate positioning. Consumers are looking for more than sound bytes. If they have questions, they want immediate, multi-dimensional answers. At the heart of this development is the idea of interaction. No longer a passive observer, the consumer is empowered, determining what information he or she requires.

Retention Is Key
Interactive media offers immediate feedback and a dynamic environment that maximizes an individual's ability to retain information. According to statistics, people will remember 70 percent of what they see, hear and do, as opposed to 20 percent of what they experience with sight and sound alone. Interactivity adds a 'live' quality, often lacking in traditional presentation formats. At Fleishman-Hillard, we have assembled a team of professionals who provide technology-based, multimedia solutions to guarantee our clients and their messages are received with impact.

A benefit of interactive media is that it can be implemented on multiple platforms. A single program can be adapted for distribution on CD-ROM or disks; placed on servers for access over local networks; on the Internet or online services; and on kiosks, laptops or any combination thereof. We work with clients to define the goals and the structure of a project. Once the direction of the project is defined, we determine what medium, or media, will be the most effective.

This platform flexibility allows a single program to be tailored for different audiences. For example, touch-screen technology has significantly reduced the computer's intimidation factor for non-technical audiences. Kiosk users are free to explore in a nonlinear fashion, delving into information as it interests them and answering their own questions with a touch of a finger. Moreover, kiosks are superb market gauges, offering the ability to track and record a user's actions and responses. As such, portable kiosks provide clients with an extremely flexible and well-targeted sales and marketing tool.

Fleishman-Hillard's multimedia capabilities allow clients to increase sales force productivity, expedite employee training and communicate key marketing and educational messages.