Server: Netscape-Communications/1.12 Date: Friday, 19-Dec-97 00:32:56 GMT Last-modified: Thursday, 06-Nov-97 19:49:38 GMT Content-length: 5789 Content-type: text/html Interactive Research - Interactive Solutions Group Research Reports Research on Research Interactive Research Company Information Our Products News News Releases
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INTERACTIVE SOLUTIONS GROUP
Providing Research Solutions for the New Millennium


Your Source for Interactive Solutions...

The 1990's have witnessed the dawning of a Communications Revolution. The Internet, e-mail, cellular phones, pagers and other high tech tools are forever changing the way people communicate with each other, as well as how businesses communicate with their customers. It is a time of great opportunity -- and confusion -- for companies all over the globe.

For more than 50 years, Market Facts has helped companies find real answers and solutions to perplexing research problems. Our involvement in interactive data collection goes back to the early 1980's, when we placed computers and modems in select panelist's homes to test the viability of this method for data collection. Through the 1980's and 90's we led the exploration of bulletin board systems and e-mail platforms, before settling on the World Wide Web as our preferred source for interactive data collection and communication.

Realizing that the WWW presented a unique and dynamic opportunity to the research community, Market Facts established a distinct group that would focus solely on developing this platform for research applications. Thus, the Interactive Solutions Group was established.

The Interactive Solutions Group, or ISG, is dedicated to helping our clients realize all of the benefits provided by the World Wide Web and how these benefits can be applied to their research situation.

In order to help our clients realize these benefits we have developed a number of products and services which involve the WWW as a platform for data collection, analysis and communication.

Here is a brief overview of the many Interactive Solutions we offer:

TechFactssmPanel - Your access to over 150,000 households who have embraced high technology products and services in the areas of finance, communication, telecommunication, entertainment, computer software/hardware and the Internet

TechFactssmOnline - A specially screened subset of our TechFacts Panel that provides a direct interactive link to households and individuals that access the WWW

Web Site Optimization Services - A host of evaluative tools that will help to optimize your web site, whether you want to profile surfers, determine how your site is affecting brand equity or gauge reaction to a new web site concept

OnLine Data Collection - The latest hardware and software technology and our extensive experience with the WWW provide you with the right combination for reliable on-line data collection

Research on Research.Interactive - An extension of our authoritative Research on Research series, which focuses on issues relevant to the Interactive research arena

MFI Connect - A secure, WWW based platform that provides instantaneous access to documents, data, reports and presentations related to your research project

To learn more about how the Interactive Solutions Group of Market Facts can help you with your Interactive research applications browse through our Web site or contact Wally Balden at (847) 590-7120, or e-mail at, wbalden.mfinc-ah@marketfacts.com


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