Date: Fri, 19 Dec 1997 03:43:24 GMT Server: Apache/1.2.1 Last-Modified: Fri, 05 Dec 1997 22:25:41 GMT ETag: "1e706f-e08-34887f65" Content-Length: 3592 Accept-Ranges: bytes Connection: close Content-Type: text/html
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PAGES Founded in 1974, PAGES established the book-fair concept of bringing children's books into the school to sell directly to students and parents as the original School Book Fairs Company. The Company stages over 23,000 school book fairs annually, giving it direct access to the over 25 million students and 40 million parents in the United States. PAGES, Inc. School Book Fair division currently operates the second largest school book fair business in the U.S. and maintains a core market position in children's publishing and distribution. The children's segment of the book market is growing at about 16% per year. In 1996, Pages sold more than 14 million children's books. There are approximately 80,000 potential schools and 100,000 - 120,000 school book fairs in the U.S. market. Schools hold 1.5 fairs per year on average primarily in the spring and fall. Three companies service 90% of the school book fair market.
The traditional school book fair market in the U.S. is approximately $200,000,000 annually. PAGES currently has about a 25% share of the market. The Company's school book fairs are held primarily in pre-schools, elementary and middle schools.
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Source: Digest of Education Statistics - 1996
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