Server: Netscape-Enterprise/2.01 Date: Sat, 29 Nov 1997 22:39:29 GMT Accept-ranges: bytes Last-modified: Wed, 26 Nov 1997 18:36:42 GMT Content-length: 5963 Content-type: text/html Jack Mania

November 24, 1997

Just in time for decorating the tree or stuffing stockings, Jack in the Box(R) restaurants today launched its latest promotional premium, Jack Snowman. Created in the likeness of company founder 'Jack,' Jack Snowman wears his signature yellow hat, pointy nose and perpetual smile, along with a green scarf around his neck and traditional coal-black buttons down his snowball-shaped body.

Available for a very limited time at all Jack in the Box restaurants, Jack Snowman sells for 99 cents at most restaurants. Each ornament comes with a cord for hanging. Adding to its display options, Jack Snowman is flat on the bottom, which allows for placement on a desk or shelf.

"While not a toy for children, Jack Snowman appeals to a broad group of people," said Jody Sawyer, the company's promotions manager. "Since 'Jack' has come back, we've created a tradition of offering 'Jack'-themed holiday premiums. This year's ornament was chosen based on the overall likeability of a snowman."

'Jack' premiums continue to be very sought-after. In the last three years, hundreds of thousands of ornaments, toy vehicles, bendables and more than three million antenna balls have sold. The Jack Snowman promotion is supported by a counter-card display, drive-through decal and hanging merchandiser in each restaurant.

Jack in the Box restaurants, one of the nation's largest hamburger fast-food restaurant chains, is a division of Foodmaker, Inc. (NYSE: FM). Headquartered in San Diego, Jack in the Box restaurants operates and franchises more than 1,300 restaurants throughout the western United States.
Jack in The Box Antennae Ball

It's back! Due to popular demand, one of Jack in the Box(R) restaurants' most successful promotions is back, the Jack Antenna Ball has returned. Created in the image of Jack, the chain's founder, the antenna topper is a 3-D white ball with Jack's trademark yellow hat, blue eyes, black nose and a wide red smile. The Jack Antenna Ball sells for 99 cents each at most restaurants and is available for a limited time only.

Jack in the Box Promotions Manager Belinda Brey says the company is prepared for an anticipated high demand for the antenna topper. "We initially decided to start selling the Jack Antenna Ball after it appeared in one of our television commercials as an accessory on Jack's convertible," Brey said. "This generated numerous requests for the Jack Antenna Ball from the public."

Jack's popularity continues to flourish, prompting the sale of more than 2 million Jack Antenna Balls. Most recently, news reports state that Walt Disney Co. plans to sell Mickey Mouse antenna balls at Disney stores and Disneyland.

The current Jack in the Box ad campaign features a talking antenna ball boasting about the company's new Sourdough Jack(TM), a quarter-pound beef patty, topped with bacon, swiss-style cheese and tomato slices -- all between two slices of grilled sourdough bread.

Part of both the "Jack's Back" and current ad campaign, the Jack Antenna Ball was developed by the company's former advertising agency, TBWA Chiat/Day, and is produced by Promo Toys, based in Burbank, Calif.

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