Date: Thu, 18 Dec 1997 06:18:37 GMT Server: Stronghold/2.0.1 Apache/1.2.0 Connection: close Content-Type: text/html
As beer lovers know, there is art in every bottle of Samuel Adams -- the alchemy that results from a blend of equal parts freshness, quality and innovation.
The Boston Beer Company issues a challenge to beer loving artists everywhere: Create fresh, high quality, innovative artwork for our 1997 Shareholders' Annual Report. The artwork must feature Samuel Adams beer. Artists whose work is used in the Annual Report will receive full published credit and a cash prize. There will be one $1000 prize awarded, one $500 prize, and ten $250 prizes.
The deadline is February 15, 1998. Artists must be 21 or older to enter artwork. No purchase necessary.
Original art can be created in any two-dimensional medium: paint, print, photography, etc. The only limitation is size: your piece must be no larger than 20" x 30".
All submitted work will be judged for acceptance in the Annual Report by Nan Porter, a Boston graphic designer who designed The Boston Beer Company's 1996 Report and is now working on the 1997 Report. Ms. Porter is seeking artwork which can be clearly reproduced in print and which "captures the spirit of Samuel Adams beer".
The winning artwork will have a large and beer-adoring audience: the Annual Report goes to 40,000 Boston Beer Company shareholders all over the world.
Send original artwork, with return packaging and postage, to Samuel Adams Thirsty Artists, The Boston Beer Company, 75 Arlington St., Boston, MA 02116.
The Samuel Adams Heart of Gold Promotion Gives San Francisco Bars and Restaurants a Golden Opportunity
Through its newest promotion, Samuel Adams Heart of Gold, The Boston Beer Company and its Northern California distributor, Golden Brands, are teaming up with local bars and restaurants to help raise money for the University of California San Francisco Pediatric HIV-AIDS Program and the AIDS Emergency Fund.
Samuel Adams Heart of Gold encourages customers to enjoy Samuel Adams Golden Pilsner, a crisp traditional pilsner. With the purchase of every bottle or pint of Golden Pilsner, the Boston Beer Company, Golden Brands, and the participating bar or restaurant donate money to two local AIDS-focused charities.
As an option, consumers of Samuel Adams Golden Pilsner may donate money to the charities as well. Heart of Gold display cards are hung around the bar to encourage customers to get involved and to show how much money has been raised.
The heart of Gold promotion, which runs through December, is a powerful vehicle for bar owners and their customers to support the fight against AIDS. Restaurants in San Francisco featuring Samuel Adams Heart of Gold include Baja Cantina, Chow, Tin Pan, WrappWorks, Elroy's, Harvey's, and the Clement Street Bar and Grill.
Meet Jon Billman, the talented winner of our Short Story Competition. Jon and his wife won a honeymoon trip to see the world premiere of The Rainmaker, a critically acclaimed new film directed by Francis Ford Coppola based on the John Grisham novel. The couple spent two nights at The Mondrian, the new Ian Schrager hotel, and toasted Samuel Adams at one of LA's hottest night spots, The Sky Bar.
Jon is a runner and writer living in the high desert of Southwestern Wyoming. He has recently completed his first book, Custer on Mondays, and is at work on a novel.
The unique partnership between Boston Beer Company and Zoetrope: All Story is a natural -- both companies are committed to the highest standards in terms of quality, craft and tradition. Samuel Adams has grown to be the leading craft beer in America by virtue of its freshness, depth, and rich and spicy character. The same could be said of legendary filmmaker Francis Ford Coppola's new magazine, whose goal it is to reinvigorate the short-story telling tradition in this country.
Stay tuned to this site for information about the next Sam Adams Short Story Contest, beginning in February. And in the meantime, check out Jon Billman's winning story, Calcutta
'Tis the Season for Samuel Adams
The Samuel Adams Winter Classics gift package will
delight beer lovers of every stripe. There is something for everyone
in this beautiful 12-pack gift package -- from the classic Samuel
Adams Boston Lager to the refreshing Cranberry Lambic -- and
everything in between. Beer lovers will also find two bottles each of
Golden Pilsner, Winter Lager, and Boston Ale.
The Samuel Adams Winter Classics gift package also contains a surprise: the first taste of Samuel Adams White Ale, a fresh version of a traditional Belgian classic. White Ale is a crisp and refreshing wheat ale, brewed with an intricate blend of spices, left unfiltered for a beautiful cloudy glow.
Samuel Adams White Ale will be available only through the Winter Classics 12-pack, but will be back again, January through March, in six-packs and on draft.
The Winter Classics 12-pack gift package is available November through January, or while supplies last.
SAMUEL ADAMS ON THE SOUTH POLE
Early next month, 840 cases of Samuel
Adams Boston Lager will make the long journey to the South Pole for
thirsty beer lovers at the U.S. Navy's McMurdo station. Samuel Adams
will provide warmth and cheer to the several hundred scientists and
researchers stationed there.
Last year, a Sam fan stationed at "Operation Deep Freeze" shot this picture -- the bottle of Samuel Adams sits literally on the South "Pole", the pole that is erected every January 1st on the southernmost tip of the world by the U.S. Geological Department. (The pole has to be repositioned each year due to the shifting of the ice; last year's South Pole was 30 yards east of this year's.)
Antarctica is the coldest, windiest and driest continent in the world. Temperatures during this season -- the South Pole's understated spring -- average 0 degrees Fahrenheit.
And Samuel Adams continues to go where no other craft beer has gone. Recently, 1,200 cases of Samuel Adams Boston Lager were shipped to the Marshall Islands, located smack in the middle of the Pacific Ocean, between Hawaii and Guam.
Samuel Adams is also sold in Germany, the United Kingdom, Ireland, Hong Kong, Canada, Sweden, Finland, Guam, Grand Cayman, Japan, South Korea, Okinawa, and Panama.
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