Server: Netscape-Enterprise/3.0 Date: Thu, 18 Dec 1997 07:06:51 GMT Content-type: text/html Last-modified: Wed, 04 Sep 1996 18:04:55 GMT Content-length: 4530 Accept-ranges: bytes
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Get Started on Your Marketing Plan
Before you actually begin writing a marketing plan, you must tend to such essentials as formulating a strategy and mobilizing your organization to carry out the plan.
Testing Out New Product Ideas
Small companies can test out new products with potential buyers by using surveys and interview. Even with results from these techniques, though, business owners should look to follow-on approaches for confirming results.
The Pros and Cons of Public Relations
Public relations can be much more cost-effective for small companies than advertising. But entrepreneurs must take into account that public relations requires giving up a certain amount of control over how their image is
projected.
Begin Selling Internationally
Increasing numbers of small companies are finding new markets overseas. Their challenge is to do the right preparation before heading abroad.
Sales Forecasting Tips That Improve Your Projections
By making certain demands of their sales people, entrepreneurs can improve the accuracy of their revenue projections, and improve the sales process as well.
Take Advantage Of Selling Opportunities Created by NAFTA
The North American Free Trade Agreement (NAFTA) opens up a variety of business opportunities to American small businesses prepared to take advantage of the new cost benefits of reduced or eliminated tariffs between the U.S., Mexico, and Canada.
Keeping Your Customers Happy
Happy customers are the key to long-term business success. Take advantage of the numerous opportunities available to keep your customers feeling good about your company.
The Keys to Direct Mail Success
A number of steps taken before a direct mail piece is ever put together help determine success.
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