Server: Microsoft-IIS/3.0 Date: Fri, 19 Dec 1997 02:00:08 GMT Content-Type: text/html Accept-Ranges: bytes Last-Modified: Mon, 17 Nov 1997 23:00:45 GMT Content-Length: 5227 Supertel Company Fact Sheet - Core Strengths

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Company Fact Sheet
August 1997

309 North 5th Street
P.O.Box 1448
Norfolk, NE 68702-1448
(402) 371-2520
Fax (402) 371-4229

Market Data

Core Strengths

Fiancial Highlights

Press Releases


Core Strengths

  • As a developer, owner and operator of lodging properties, Supertel has achieved vertical integration that enables the company to realize significantly lower construction and operating costs than owners who rely on nonaffiliated construction companies and property managers.
  • The company has developed an innovative incentive compensation program - covering managers through housekeeping staffs - that promotes and rewards property cleanliness and friendly service. The program also helps to reduce labor costs and employee turnover.
  • Supertel's occupancy rates have consistenly compared favorably with the lodging industry as a whole, its peers in the economy lodging industry and the Super 8 chain.

Occupancy

1992 1993 1994 1995 1996

Industrywide* 61.9% 63.7% 65.2% 65.5% 65.7%
Lower economy segment* 62.1 61.7 62.1 62.9 62.0
All Super 8 motels* 65.6 65.8 65.9 65.0 64.6
Supertel-owned motels 70 70.5 69.4 69.6 65.7

*Source: Smith Travel Accommodation Reports and Super 8 Motels, Inc.

  • Supertel's properties rank among the best Super 8 motels for quality and service based on responses from guest comment cards and the unannounced inspections that Super 8 conducts each quarter.

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